Appointed as Chief Marketing Officer of UNCSA in 2015, Laidlaw oversees marketing, communications, public relations and brand management for the university and serves as a member of Cabinet. To this role, Laidlaw brings extensive integrated marketing, management and producorial experience. She served as UNCSA’s Executive Producer from 2008-2015, with production credits that include Produce/General Manager and Marketing Director of UNCSA’s annual production of The Nutcracker (2009-2014), which nearly doubled its gross revenue during her tenure, Oklahoma! (2011) and Spring Dance at Carolina Performing Arts (2013), as well as Director of Marketing for Guys & Dolls. She also produced the filmed productions of Oklahoma!, Much Ado About Nothing, Dance Fantasies, and The Nutcracker, which premiered on UNC-TV. She received an Emmy Award for Much Ado About Nothing which won Best Arts Program in the Midsouth Division in 2013.
As a producer for two leading commercial production companies, her credits include: Broadway’s Topdog/Underdog, Gypsy, Flower Drum Song, The Elephant Man, Noises Off, Death of a Salesman, One Flew Over the Cuckoo’s Nest, You’re A Good Man, Charlie Brown! and Bombay Dreams; West End’s: Ragtime, Boston Marriage and Lobby Hero. Regional credits include: Thoroughly Modern Millie (La Jolla Playhouse), Marty (Huntington Theatre), Fully Committed (Royal George), And Neither Have I Wings to Fly (Victory Gardens), Manufracture and Imagine Drowning (Strawdog Theatre), Twelfth Night and Julius Caesar (Lakeside Shakespeare).
She also has served as a panelist for the National Endowment for the Arts, and as a marketing consultant and developer of corporate sponsorships for a number of Broadway and Off-Broadway productions. Her brand marketing experience includes positions with The Coca-Cola Company and Hanesbrands, Inc. Laidlaw received a BA (Honors) in English from Davidson College, and a MBA with a concentration in marketing from UNC-Chapel Hill.
M.B.A. MarketingUNC-Chapel Hill
B.A. EnglishDavidson College