Katharine Laidlaw

Chief Marketing Officer
Katharine Laidlaw

Appointed as Chief Marketing Officer of UNCSA in 2015, Laidlaw oversees marketing, communications, public relations and brand management for the university and serves as a member of Cabinet. To this role, Laidlaw brings extensive integrated marketing, management and producorial experience. She served as UNCSA’s Executive Producer from 2008-2015, with production credits that include Produce/General Manager and Marketing Director of UNCSA’s annual production of The Nutcracker (2009-2014), which nearly doubled its gross revenue during her tenure, Oklahoma! (2011) and Spring Dance at Carolina Performing Arts (2013), as well as Director of Marketing for Guys & Dolls. She also produced the filmed productions of Oklahoma!, Much Ado About Nothing, Dance Fantasies, and The Nutcracker, which premiered on UNC-TV. She received an Emmy Award for Much Ado About Nothing which won Best Arts Program in the Midsouth Division in 2013.

As a producer for two leading commercial production companies, her credits include: Broadway’s Topdog/Underdog, Gypsy, Flower Drum Song, The Elephant Man, Noises Off, Death of a Salesman, One Flew Over the Cuckoo’s Nest, You’re A Good Man, Charlie Brown! and Bombay Dreams; West End’s: Ragtime, Boston Marriage and Lobby Hero. Regional credits include: Thoroughly Modern Millie (La Jolla Playhouse), Marty (Huntington Theatre), Fully Committed (Royal George), And Neither Have I Wings to Fly (Victory Gardens), Manufracture and Imagine Drowning (Strawdog Theatre), Twelfth Night and Julius Caesar (Lakeside Shakespeare).

She also has served as a panelist for the National Endowment for the Arts, and as a marketing consultant and developer of corporate sponsorships for a number of Broadway and Off-Broadway productions. Her brand marketing experience includes positions with The Coca-Cola Company and Hanesbrands, Inc. Laidlaw received a BA (Honors) in English from Davidson College, and a MBA with a concentration in marketing from UNC-Chapel Hill.

Education

M.B.A.UNC-Chapel Hill

B.A. EnglishDavidson College